Routes
& Co.
Scroll
Down
Based in
Cairo
We are Routes & Co. - A commercial real estate advisory and brand expansion consultancy, based in Cairo, Egypt.
We are Routes & Co. - A commercial real estate advisory and brand expansion consultancy, based in Cairo, Egypt.
We believe that the locations brands inhabit provide much deeper value than simply square footage — they’re where we connect, experience, and evolve. Vision is often forgotten in the field of advisory, commonly replaced by transactional volume or hollow metrics. It’s our mission to curate environments that spark resonance: allowing a concept to truly arrive, and the market to feel the intent.
We believe that the locations brands inhabit provide much deeper value than simply square footage — they’re where we connect, experience, and evolve. Vision is often forgotten in the field of advisory, commonly replaced by transactional volume or hollow metrics. It’s our mission to curate environments that spark resonance: allowing a concept to truly arrive, and the market to feel the intent.
Lyndon House
|
Summer 2019
Lyndon House
|
Summer 2019
Lyndon House
|
Summer 2019
[02] Portfolio
With a decade of work, we’re devoted to helping clients curate spaces that elevate the human experience.
With a decade of work, we’re devoted to helping clients build a more beautiful world.
With a decade of work, we’re devoted to helping clients build a more beautiful world.
Zellar Residence
2018
Zellar Residence
2018
Zellar Residence
2018
Open Coworking
2020
Open Coworking
2020
Open Coworking
2020
The Meridien
2017
The Meridien
2017
The Meridien
2017
Du Ponte Residence
2014
Du Ponte Residence
2014
Du Ponte Residence
2014
Mercury Interiors
2022
Mercury Interiors
2022
Mercury Interiors
2022
Brady Residence
2018
Brady Residence
2018
Brady Residence
2018
[03] Services
How we can help
We deliver data-driven, holistic advisory that aligns with your vision and scales your impact—whether you’re entering a new market or revitalizing an existing footprint.
We deliver data-driven, holistic advisory that aligns with your vision and scales your impact—whether you’re entering a new market or revitalizing an existing footprint.
Think we might be a good fit for your upcoming project? Reach out — we’d love to talk details and see how we can help.
Market Entry Strategy
[01]
Before a new territory is entered, we analyze the market’s pulse. That means deep-diving into demographics, cultural nuance, and competitive landscapes — ensuring your brand lands with resonance and purpose from day one.
Site Selection & Acquisition
[02]
Beyond simple coordinates, we identify locations that amplify your presence. That means evaluating foot traffic, visibility, and neighboring synergy — securing a physical address that serves your business goals, not just your basic needs.
Spatial Brand Identity
[03]
Before construction starts, we translate your ethos into a physical language. That means aligning architectural features and flow with your brand story — creating an environment that feels unmistakably like you to every customer who walks in.
Tenant Representation
[04]
Throughout the search and transaction process, we act as your dedicated advocate. That means navigating complex market dynamics and landlord relationships on your behalf — ensuring your interests are protected and your vision remains the priority.
Portfolio Optimization
[05]
For established brands, we continually refine your asset mix. That means analyzing performance data and lease terms across all your locations — streamlining your real estate footprint to maximize efficiency and capital growth.
Lease Structuring & Negotiation
[06]
Before ink hits paper, we secure the terms that define your future. That means scrutinizing clauses, hidden costs, and flexibility options — crafting an agreement that supports your long-term stability rather than restricting it.
Project Management & Delivery
[07]
Once the site is secured, we oversee the transformation from concept to reality. That means coordinating timelines, contractors, and budgets with precision — delivering a turnkey space without the operational headache.
Market Entry Strategy
[01]
Before a new territory is entered, we analyze the market’s pulse. That means deep-diving into demographics, cultural nuance, and competitive landscapes — ensuring your brand lands with resonance and purpose from day one.
Site Selection & Acquisition
[02]
Beyond simple coordinates, we identify locations that amplify your presence. That means evaluating foot traffic, visibility, and neighboring synergy — securing a physical address that serves your business goals, not just your basic needs.
Spatial Brand Identity
[03]
Before construction starts, we translate your ethos into a physical language. That means aligning architectural features and flow with your brand story — creating an environment that feels unmistakably like you to every customer who walks in.
Tenant Representation
[04]
Throughout the search and transaction process, we act as your dedicated advocate. That means navigating complex market dynamics and landlord relationships on your behalf — ensuring your interests are protected and your vision remains the priority.
Portfolio Optimization
[05]
For established brands, we continually refine your asset mix. That means analyzing performance data and lease terms across all your locations — streamlining your real estate footprint to maximize efficiency and capital growth.
Lease Structuring & Negotiation
[06]
Before ink hits paper, we secure the terms that define your future. That means scrutinizing clauses, hidden costs, and flexibility options — crafting an agreement that supports your long-term stability rather than restricting it.
Project Management & Delivery
[07]
Once the site is secured, we oversee the transformation from concept to reality. That means coordinating timelines, contractors, and budgets with precision — delivering a turnkey space without the operational headache.
Market Entry Strategy
[01]
Before a new territory is entered, we analyze the market’s pulse. That means deep-diving into demographics, cultural nuance, and competitive landscapes — ensuring your brand lands with resonance and purpose from day one.
Site Selection & Acquisition
[02]
Beyond simple coordinates, we identify locations that amplify your presence. That means evaluating foot traffic, visibility, and neighboring synergy — securing a physical address that serves your business goals, not just your basic needs.
Spatial Brand Identity
[03]
Before construction starts, we translate your ethos into a physical language. That means aligning architectural features and flow with your brand story — creating an environment that feels unmistakably like you to every customer who walks in.
Tenant Representation
[04]
Throughout the search and transaction process, we act as your dedicated advocate. That means navigating complex market dynamics and landlord relationships on your behalf — ensuring your interests are protected and your vision remains the priority.
Portfolio Optimization
[05]
For established brands, we continually refine your asset mix. That means analyzing performance data and lease terms across all your locations — streamlining your real estate footprint to maximize efficiency and capital growth.
Lease Structuring & Negotiation
[06]
Before ink hits paper, we secure the terms that define your future. That means scrutinizing clauses, hidden costs, and flexibility options — crafting an agreement that supports your long-term stability rather than restricting it.
Project Management & Delivery
[07]
Once the site is secured, we oversee the transformation from concept to reality. That means coordinating timelines, contractors, and budgets with precision — delivering a turnkey space without the operational headache.
Market Entry Strategy
[01]
Before a new territory is entered, we analyze the market’s pulse. That means deep-diving into demographics, cultural nuance, and competitive landscapes — ensuring your brand lands with resonance and purpose from day one.
Site Selection & Acquisition
[02]
Beyond simple coordinates, we identify locations that amplify your presence. That means evaluating foot traffic, visibility, and neighboring synergy — securing a physical address that serves your business goals, not just your basic needs.
Spatial Brand Identity
[03]
Before construction starts, we translate your ethos into a physical language. That means aligning architectural features and flow with your brand story — creating an environment that feels unmistakably like you to every customer who walks in.
Tenant Representation
[04]
Throughout the search and transaction process, we act as your dedicated advocate. That means navigating complex market dynamics and landlord relationships on your behalf — ensuring your interests are protected and your vision remains the priority.
Portfolio Optimization
[05]
For established brands, we continually refine your asset mix. That means analyzing performance data and lease terms across all your locations — streamlining your real estate footprint to maximize efficiency and capital growth.
Lease Structuring & Negotiation
[06]
Before ink hits paper, we secure the terms that define your future. That means scrutinizing clauses, hidden costs, and flexibility options — crafting an agreement that supports your long-term stability rather than restricting it.
Project Management & Delivery
[07]
Once the site is secured, we oversee the transformation from concept to reality. That means coordinating timelines, contractors, and budgets with precision — delivering a turnkey space without the operational headache.
Market Entry Strategy
[01]
Before a new territory is entered, we analyze the market’s pulse. That means deep-diving into demographics, cultural nuance, and competitive landscapes — ensuring your brand lands with resonance and purpose from day one.
Site Selection & Acquisition
[02]
Beyond simple coordinates, we identify locations that amplify your presence. That means evaluating foot traffic, visibility, and neighboring synergy — securing a physical address that serves your business goals, not just your basic needs.
Spatial Brand Identity
[03]
Before construction starts, we translate your ethos into a physical language. That means aligning architectural features and flow with your brand story — creating an environment that feels unmistakably like you to every customer who walks in.
Tenant Representation
[04]
Throughout the search and transaction process, we act as your dedicated advocate. That means navigating complex market dynamics and landlord relationships on your behalf — ensuring your interests are protected and your vision remains the priority.
Portfolio Optimization
[05]
For established brands, we continually refine your asset mix. That means analyzing performance data and lease terms across all your locations — streamlining your real estate footprint to maximize efficiency and capital growth.
Lease Structuring & Negotiation
[06]
Before ink hits paper, we secure the terms that define your future. That means scrutinizing clauses, hidden costs, and flexibility options — crafting an agreement that supports your long-term stability rather than restricting it.
Project Management & Delivery
[07]
Once the site is secured, we oversee the transformation from concept to reality. That means coordinating timelines, contractors, and budgets with precision — delivering a turnkey space without the operational headache.
Market Entry Strategy
[01]
Before a new territory is entered, we analyze the market’s pulse. That means deep-diving into demographics, cultural nuance, and competitive landscapes — ensuring your brand lands with resonance and purpose from day one.
Site Selection & Acquisition
[02]
Beyond simple coordinates, we identify locations that amplify your presence. That means evaluating foot traffic, visibility, and neighboring synergy — securing a physical address that serves your business goals, not just your basic needs.
Spatial Brand Identity
[03]
Before construction starts, we translate your ethos into a physical language. That means aligning architectural features and flow with your brand story — creating an environment that feels unmistakably like you to every customer who walks in.
Tenant Representation
[04]
Throughout the search and transaction process, we act as your dedicated advocate. That means navigating complex market dynamics and landlord relationships on your behalf — ensuring your interests are protected and your vision remains the priority.
Portfolio Optimization
[05]
For established brands, we continually refine your asset mix. That means analyzing performance data and lease terms across all your locations — streamlining your real estate footprint to maximize efficiency and capital growth.
Lease Structuring & Negotiation
[06]
Before ink hits paper, we secure the terms that define your future. That means scrutinizing clauses, hidden costs, and flexibility options — crafting an agreement that supports your long-term stability rather than restricting it.
Project Management & Delivery
[07]
Once the site is secured, we oversee the transformation from concept to reality. That means coordinating timelines, contractors, and budgets with precision — delivering a turnkey space without the operational headache.
Market Entry Strategy
[01]
Before a new territory is entered, we analyze the market’s pulse. That means deep-diving into demographics, cultural nuance, and competitive landscapes — ensuring your brand lands with resonance and purpose from day one.
Site Selection & Acquisition
[02]
Beyond simple coordinates, we identify locations that amplify your presence. That means evaluating foot traffic, visibility, and neighboring synergy — securing a physical address that serves your business goals, not just your basic needs.
Spatial Brand Identity
[03]
Before construction starts, we translate your ethos into a physical language. That means aligning architectural features and flow with your brand story — creating an environment that feels unmistakably like you to every customer who walks in.
Tenant Representation
[04]
Throughout the search and transaction process, we act as your dedicated advocate. That means navigating complex market dynamics and landlord relationships on your behalf — ensuring your interests are protected and your vision remains the priority.
Portfolio Optimization
[05]
For established brands, we continually refine your asset mix. That means analyzing performance data and lease terms across all your locations — streamlining your real estate footprint to maximize efficiency and capital growth.
Lease Structuring & Negotiation
[06]
Before ink hits paper, we secure the terms that define your future. That means scrutinizing clauses, hidden costs, and flexibility options — crafting an agreement that supports your long-term stability rather than restricting it.
Project Management & Delivery
[07]
Once the site is secured, we oversee the transformation from concept to reality. That means coordinating timelines, contractors, and budgets with precision — delivering a turnkey space without the operational headache.
Market Entry Strategy
[01]
Before a new territory is entered, we analyze the market’s pulse. That means deep-diving into demographics, cultural nuance, and competitive landscapes — ensuring your brand lands with resonance and purpose from day one.
Site Selection & Acquisition
[02]
Beyond simple coordinates, we identify locations that amplify your presence. That means evaluating foot traffic, visibility, and neighboring synergy — securing a physical address that serves your business goals, not just your basic needs.
Spatial Brand Identity
[03]
Before construction starts, we translate your ethos into a physical language. That means aligning architectural features and flow with your brand story — creating an environment that feels unmistakably like you to every customer who walks in.
Tenant Representation
[04]
Throughout the search and transaction process, we act as your dedicated advocate. That means navigating complex market dynamics and landlord relationships on your behalf — ensuring your interests are protected and your vision remains the priority.
Portfolio Optimization
[05]
For established brands, we continually refine your asset mix. That means analyzing performance data and lease terms across all your locations — streamlining your real estate footprint to maximize efficiency and capital growth.
Lease Structuring & Negotiation
[06]
Before ink hits paper, we secure the terms that define your future. That means scrutinizing clauses, hidden costs, and flexibility options — crafting an agreement that supports your long-term stability rather than restricting it.
Project Management & Delivery
[07]
Once the site is secured, we oversee the transformation from concept to reality. That means coordinating timelines, contractors, and budgets with precision — delivering a turnkey space without the operational headache.
Market Entry Strategy
[01]
Before a new territory is entered, we analyze the market’s pulse. That means deep-diving into demographics, cultural nuance, and competitive landscapes — ensuring your brand lands with resonance and purpose from day one.
Site Selection & Acquisition
[02]
Beyond simple coordinates, we identify locations that amplify your presence. That means evaluating foot traffic, visibility, and neighboring synergy — securing a physical address that serves your business goals, not just your basic needs.
Spatial Brand Identity
[03]
Before construction starts, we translate your ethos into a physical language. That means aligning architectural features and flow with your brand story — creating an environment that feels unmistakably like you to every customer who walks in.
Tenant Representation
[04]
Throughout the search and transaction process, we act as your dedicated advocate. That means navigating complex market dynamics and landlord relationships on your behalf — ensuring your interests are protected and your vision remains the priority.
Portfolio Optimization
[05]
For established brands, we continually refine your asset mix. That means analyzing performance data and lease terms across all your locations — streamlining your real estate footprint to maximize efficiency and capital growth.
Lease Structuring & Negotiation
[06]
Before ink hits paper, we secure the terms that define your future. That means scrutinizing clauses, hidden costs, and flexibility options — crafting an agreement that supports your long-term stability rather than restricting it.
Project Management & Delivery
[07]
Once the site is secured, we oversee the transformation from concept to reality. That means coordinating timelines, contractors, and budgets with precision — delivering a turnkey space without the operational headache.
Market Entry Strategy
[01]
Before a new territory is entered, we analyze the market’s pulse. That means deep-diving into demographics, cultural nuance, and competitive landscapes — ensuring your brand lands with resonance and purpose from day one.
Site Selection & Acquisition
[02]
Beyond simple coordinates, we identify locations that amplify your presence. That means evaluating foot traffic, visibility, and neighboring synergy — securing a physical address that serves your business goals, not just your basic needs.
Spatial Brand Identity
[03]
Before construction starts, we translate your ethos into a physical language. That means aligning architectural features and flow with your brand story — creating an environment that feels unmistakably like you to every customer who walks in.
Tenant Representation
[04]
Throughout the search and transaction process, we act as your dedicated advocate. That means navigating complex market dynamics and landlord relationships on your behalf — ensuring your interests are protected and your vision remains the priority.
Portfolio Optimization
[05]
For established brands, we continually refine your asset mix. That means analyzing performance data and lease terms across all your locations — streamlining your real estate footprint to maximize efficiency and capital growth.
Lease Structuring & Negotiation
[06]
Before ink hits paper, we secure the terms that define your future. That means scrutinizing clauses, hidden costs, and flexibility options — crafting an agreement that supports your long-term stability rather than restricting it.
Project Management & Delivery
[07]
Once the site is secured, we oversee the transformation from concept to reality. That means coordinating timelines, contractors, and budgets with precision — delivering a turnkey space without the operational headache.
Market Entry Strategy
[01]
Before a new territory is entered, we analyze the market’s pulse. That means deep-diving into demographics, cultural nuance, and competitive landscapes — ensuring your brand lands with resonance and purpose from day one.
Site Selection & Acquisition
[02]
Beyond simple coordinates, we identify locations that amplify your presence. That means evaluating foot traffic, visibility, and neighboring synergy — securing a physical address that serves your business goals, not just your basic needs.
Spatial Brand Identity
[03]
Before construction starts, we translate your ethos into a physical language. That means aligning architectural features and flow with your brand story — creating an environment that feels unmistakably like you to every customer who walks in.
Tenant Representation
[04]
Throughout the search and transaction process, we act as your dedicated advocate. That means navigating complex market dynamics and landlord relationships on your behalf — ensuring your interests are protected and your vision remains the priority.
Portfolio Optimization
[05]
For established brands, we continually refine your asset mix. That means analyzing performance data and lease terms across all your locations — streamlining your real estate footprint to maximize efficiency and capital growth.
Lease Structuring & Negotiation
[06]
Before ink hits paper, we secure the terms that define your future. That means scrutinizing clauses, hidden costs, and flexibility options — crafting an agreement that supports your long-term stability rather than restricting it.
Project Management & Delivery
[07]
Once the site is secured, we oversee the transformation from concept to reality. That means coordinating timelines, contractors, and budgets with precision — delivering a turnkey space without the operational headache.
Market Entry Strategy
[01]
Before a new territory is entered, we analyze the market’s pulse. That means deep-diving into demographics, cultural nuance, and competitive landscapes — ensuring your brand lands with resonance and purpose from day one.
Site Selection & Acquisition
[02]
Beyond simple coordinates, we identify locations that amplify your presence. That means evaluating foot traffic, visibility, and neighboring synergy — securing a physical address that serves your business goals, not just your basic needs.
Spatial Brand Identity
[03]
Before construction starts, we translate your ethos into a physical language. That means aligning architectural features and flow with your brand story — creating an environment that feels unmistakably like you to every customer who walks in.
Tenant Representation
[04]
Throughout the search and transaction process, we act as your dedicated advocate. That means navigating complex market dynamics and landlord relationships on your behalf — ensuring your interests are protected and your vision remains the priority.
Portfolio Optimization
[05]
For established brands, we continually refine your asset mix. That means analyzing performance data and lease terms across all your locations — streamlining your real estate footprint to maximize efficiency and capital growth.
Lease Structuring & Negotiation
[06]
Before ink hits paper, we secure the terms that define your future. That means scrutinizing clauses, hidden costs, and flexibility options — crafting an agreement that supports your long-term stability rather than restricting it.
Project Management & Delivery
[07]
Once the site is secured, we oversee the transformation from concept to reality. That means coordinating timelines, contractors, and budgets with precision — delivering a turnkey space without the operational headache.
Common Questions
Everything we do follows a rigorous framework, eliminating the speculation and allowing our team to secure the market presence we’re known for. Objectives vary by scale, but we manage the execution every step of the way.
What does the typical engagement timeline look like?
Timelines vary by market complexity, but a comprehensive expansion strategy—from initial market audit to lease execution—typically spans 3 to 6 months. We prioritize precision over speed to ensure the location serves your long-term goals.
What does the typical engagement timeline look like?
Timelines vary by market complexity, but a comprehensive expansion strategy—from initial market audit to lease execution—typically spans 3 to 6 months. We prioritize precision over speed to ensure the location serves your long-term goals.
What does the typical engagement timeline look like?
Timelines vary by market complexity, but a comprehensive expansion strategy—from initial market audit to lease execution—typically spans 3 to 6 months. We prioritize precision over speed to ensure the location serves your long-term goals.
Do you handle lease negotiations and legal structuring?
Yes. We manage the entire transaction lifecycle. Beyond basic rent terms, we structure leases to align with your P&L objectives, mitigating risk and securing necessary flexibility for future growth or exit strategies.
Do you handle lease negotiations and legal structuring?
Yes. We manage the entire transaction lifecycle. Beyond basic rent terms, we structure leases to align with your P&L objectives, mitigating risk and securing necessary flexibility for future growth or exit strategies.
Do you handle lease negotiations and legal structuring?
Yes. We manage the entire transaction lifecycle. Beyond basic rent terms, we structure leases to align with your P&L objectives, mitigating risk and securing necessary flexibility for future growth or exit strategies.
What is included in your advisory scope?
Our mandate covers the full spectrum of expansion: demographic analysis, competitor mapping, site selection, financial modeling, and final negotiation. We don’t just identify space; we validate the business case behind it.
Can you work with my existing contractor?
Our mandate covers the full spectrum of expansion: demographic analysis, competitor mapping, site selection, financial modeling, and final negotiation. We don’t just identify space; we validate the business case behind it.
What is included in your advisory scope?
Our mandate covers the full spectrum of expansion: demographic analysis, competitor mapping, site selection, financial modeling, and final negotiation. We don’t just identify space; we validate the business case behind it.
What is included in your advisory scope?
Our mandate covers the full spectrum of expansion: demographic analysis, competitor mapping, site selection, financial modeling, and final negotiation. We don’t just identify space; we validate the business case behind it.
What is included in your advisory scope?
Our mandate covers the full spectrum of expansion: demographic analysis, competitor mapping, site selection, financial modeling, and final negotiation. We don’t just identify space; we validate the business case behind it.
What is included in your advisory scope?
Our mandate covers the full spectrum of expansion: demographic analysis, competitor mapping, site selection, financial modeling, and final negotiation. We don’t just identify space; we validate the business case behind it.
Do you optimize existing portfolios, or only new expansion?
Growth isn’t always about adding locations. We frequently audit and restructure existing portfolios—renegotiating terms, consolidating assets, or relocating underperforming units to maximize overall profitability.
Do you optimize existing portfolios, or only new expansion?
Growth isn’t always about adding locations. We frequently audit and restructure existing portfolios—renegotiating terms, consolidating assets, or relocating underperforming units to maximize overall profitability.
Do you optimize existing portfolios, or only new expansion?
Growth isn’t always about adding locations. We frequently audit and restructure existing portfolios—renegotiating terms, consolidating assets, or relocating underperforming units to maximize overall profitability.
[04] Team
Who we are
Life-long friends turned business partners. We strive to build lasting monuments, objects, and structures that reflect our clients’ unique perspectives of the world.
Life-long friends turned business partners. We strive to build lasting monuments, objects, and structures that reflect our clients’ unique perspectives of the world.
Life-long friends turned business partners. We strive to build lasting monuments, objects, and structures that reflect our clients’ unique perspectives of the world.
Ali Abdelnasser
Founder & CEO
Ali Abdelnasser
Founder & CEO
Ali Abdelnasser
Founder & CEO
Amir Raslan
Founding Partner
Amir Raslan
Founding Partner
Amir Raslan
Founding Partner
Macbeth Residence
|
Spring 2021
Macbeth Residence
|
Spring 2021
Macbeth Residence
|
Spring 2021
[05] Contact
Start a project
Realizing a vision requires the right partner. Reach out to schedule a consultation and explore how our advisory can advance your goals.
Think we might be a good fit for your upcoming project? Reach out—we’d love to talk details and see how we can help.
We offer distinct models of partnership: We advise brand leaders directly on expansion, collaborate with development teams on asset positioning, or provide pure strategic counsel during the planning phase. Regardless of scale, we prioritize depth, typically structuring engagements with a 3-to-6-month minimum horizon. We invite you to schedule a consultation to discuss the optimal framework for your goals.